Business to Business

The story of Fram was a cultural phenomenon that infixed itself into the minds of Romanians over the years. Now, after more than 80 years after its appearance, we bring it back to readers of all ages, but especially to children.

Through the “Fram’s World” project, we want to offer children of today much more opportunities to interact and learn with Fram. And in order to do this, we establish partnerships with companies and publishers who want to take advantage of the opportunities that Fram, the Polar Bear, brings and will bring on the Romanian market.

There are two ways in which you can benefit from Fram’s image to grow your business and have a competitive advantage:

Rights for Publishing Books with Fram. You can purchase these rights to distribute books within your own network of stores or bookstores.

Merchandising. A playful character such as Fram is loved by children and there is certainly room for more other products with the most famous polar bear in the children’s universe: backpacks, notebooks, pencil cases, shirts, toys, etc. Any products suitable for children may be associated with Fram’s image, thus gaining the attention of the children and, of course, of the parents.

If you are a publisher, a company or a manufacturer and want to take advantage of this opportunity and competitive advantage that Fram brings on the Romanian market, you can contact us using the following form.

Fram Articles






You already know a lot about me, Fram, the polar bear!

If you want to discuss the possibility of a brand association between your business and the Fram brand, contact us and we will find together the most reasonable solution for both parties!

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Fram’s World ™ produced by Deveo Media Studio

You can contact us using the form below or by phone +40 364 141-710

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Fram's Stories
Magician’s Hat 0.00 lei
Where’s My Ball 0.00 lei
Unexpected Guests 0.00 lei
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FRAM is the most lovable polar bear cub in the world. Courageous, friendly and eager to learn, he left behind the Ice Country to discover the world of people without looking back. That’s why he got the name “Fram”, which means in Norwegian “Forward”.

I'm Poly

The Brazilian parrot, a POLYchromatic, POLYglot and POLite bird that is a true know-it-all. He reads a lot, talks a lot and has an answer for everything. Of course, he does not always have the right answers, but that does not stop him from being nagging and moralistic almost all the time.

I am Rina

The little rhinoceros girl, dreaming to become a balleRINA. She likes flowers, classical music, rum baba and romantic stories. She wears pink peleRINes and would look in show cases all the time, to see if she looks good. She’s very dreamy, a little moody, but she’s generally a pleasant presence (that’s as long as she’s not annoying, then it’s quite different …)

I am Arpi

The hedgehog ARPI has the most strange and unexpected ideas. He is a scooter and skateboard champion, but he does not wear a helmet: with his hairstyle, that’s really impossible (did you know that hedgehogs can have up to 7,000 spikes?). He likes beach balls, balloons and inflatable mattresses, but due to natural reasons, they don’t last long when he plays with them.

I am Hopi!

The acrobat of the group, she is as childish and curious as any marten would be. She does not have the patience to stay too long in one place (she’s always “hop-hop’s”, this is how she earned her name) and she’s always the first when it comes to action or adventure. She goes through everything and everyone’s stuff even when she’s not supposed to. Of course she gets into trouble every time, but what are good friends for, if not to get you out of trouble?

I'm Ulmo

The turtle Ulmo is the inventor and scholar of the group. A little shy and reserved (not just in his shell), he speaks a little because he thinks a lot. He’s rushed all the time, but that’s not very noticeable, because Ulmo is hurrying slowly like all turtles. His shell is like a magic wardrobe, from which he takes out, if necessary, all kinds of tools and objects invented by him. He is very wise, for who has the patience (and time, a lot of time) to listen to him.

Fram 2