The story of Fram was a cultural phenomenon that infixed itself into the minds of Romanians over the years. Now, after more than 80 years after its appearance, we bring it back to readers of all ages, but especially to children.
Through the “Fram’s World” project, we want to offer children of today much more opportunities to interact and learn with Fram. And in order to do this, we establish partnerships with companies and publishers who want to take advantage of the opportunities that Fram, the Polar Bear, brings and will bring on the Romanian market.
There are two ways in which you can benefit from Fram’s image to grow your business and have a competitive advantage:
Rights for Publishing Books with Fram. You can purchase these rights to distribute books within your own network of stores or bookstores.
Merchandising. A playful character such as Fram is loved by children and there is certainly room for more other products with the most famous polar bear in the children’s universe: backpacks, notebooks, pencil cases, shirts, toys, etc. Any products suitable for children may be associated with Fram’s image, thus gaining the attention of the children and, of course, of the parents.
If you are a publisher, a company or a manufacturer and want to take advantage of this opportunity and competitive advantage that Fram brings on the Romanian market, you can contact us using the following form.
If you want to discuss the possibility of a brand association between your business and the Fram brand, contact us and we will find together the most reasonable solution for both parties!